South Africans urge Proteas to seize CWC opportunities

South Africans have been given the chance to directly inspire the Proteas as they strive towards glory in England and Wales.

New Balance, (the team’s official technical supplier) alongside Cricket South Africa, is urging Proteas fans to send a message declaring their Proteas allegiance, showing their passion for the team and encouraging them to seize their opportunities.  The best messages of support will be selected to feature in a one-of-a-kind book that will travel with the squad, providing an illustration of South Africa’s unwavering support and to serve as a source of motivation ahead of each match.

The unique book forms a part of #WornAsOne, a campaign designed to celebrate the diverse make-up of the Proteas team, their supporters and the strength that this brings them.  It is also a challenge to the current team and supporters alike to remember that although we may be different, we’re all playing for a common purpose.

Proteas Captain, Faf du Plessis said, “The Proteas are proud to have South Africans from all cultures and backgrounds behind us whenever we take the field.  This is an immense source of strength for us as a team.  We are also proud to be a catalyst with the ability to bring South Africans together under one banner – support for the Proteas.  We value every message of support we receive from our fans and therefore urge all of South Africa to come together to show their Protea fire and contribute to the #WornAsOne initiative.”

“The Proteas have become one of the most diverse teams in world sport which mirrors South Africa as a nation.  Through #WornAsOne we want to emphasise that no matter your background, we are all South Africans and are bonded by the Proteas.  This is your opportunity to come together as one to show the team that all of South Africa is behind them,” added Craig Bowen, Country Manager of New Balance South Africa.

Proteas fans can send their messages of support to the Proteas ahead of their departure for England at www.wornasone.co.za.

Look out for the launch of the new Proteas supporters’ range at newbalance.co.za and leading retailers – designed to be #WornAsOne in England and Wales and at home.  For more info search #WornAsOne on Twitter or Instagram.

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